Build it and they will come

It's like finding a cache of gold. But I am sure that isn't what the webmaster intended it to be. If you are intending to build a site with the purpose of disseminating information to as many people as possible, the quality of information and the "shell" that houses it is only the beginning.

• There are now more web pages out here than there are human beings on this planet

• Approximately 30 000 web sites are created each day

• Many search engines and indices are now favouring the "pay for ranking" options

• Search engines and indices are changing submission guidelines on a regular basis

• Surfers are becoming weary and wary of flashing banners

• Surfers are increasingly questioning the validity of information presented to them

We are in the age of Information Overkill. Once your site is established there are 3 words that need to be at the forefront of your mind:

• Stickiness - once you have a visitor, you want them to return. A simple line "Updated Daily" on your top page will go a long way to ensuring repeat traffic. It also gives a surfer an impression of a thriving metropolis, rather than a CyberSiberia. Only problem with the "Update Daily" line is; you then need to deliver..........

• Credibility - an "about" and "privacy issues" page can do a great deal to ease a visitors mind as to the data that you gather and to transform you from a HTML spitting robot into a human being.

• Promotion - on a budget. Many people hurriedly submit their pages to search engines and indices. I have made this mistake before and it has cost me dearly. Engaging someone else to do it can be costly and ineffective. It really pays to first research this area to reap the benefits. Your site should be "submission ready", as close to perfect as possible before you even consider submitting it. Search engine submissions involve many complex factors. Remember too that search engines and indices are only a couple of options in promoting your site. The best philosophy is "be prepared to give in order to gain " - however that "gain" may be defined in your own mind. This is the basis of viral marketing (an unpleasant term which I have covered in another article, it's actually a great concept). The giving and gaining may be the exchange of links with other webmasters, helping others in discussion forums etc. etc.

The "modern" basis of the internet was the  exchange of quality information; but I notice as the years go on that webmasters are becoming very competitive. Competition is great as it keeps us on our toes but our community has turned into a battleground - and the average surfer is oblivious to the digital blood being shed. 

I am hoping that the new generation of web masters will turn the tide, but being a trainer in this area myself, I wonder how much time is devoted to relaying ethics to our new web designers. ....and who am I to say that my ethics should be everyone else's? Another wonderful aspect of the Internet is the diversity of philosophies. This is purely a matter of personal opinion and responsibility. Don't fear the "big guys" - your 4 page site can be hugely successful with the right approach! 

Your input into the Internet is valued. We need it. But please ensure we can find your rose among the thorns......

More resources about building an internet marketing strategy for tourism services using the internet

• Marketing your Tourism Service on the Internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably.