| site-build-it
is a product that is perfect for everyone who wants to build their
own internet site affordably themselves. It lets you build the site
yourself without having to understand the technology. If you
can surf you can build your own site. Of course you can do
anything you want but the thing I like is that you choose a look and
feel for the site and it does the rest automatically. It puts in the
menu and the links and organises the pages itself. All you need to
do is write the content of the site. It even puts in the meta tags
automatically and submits your pages to the search engines.
You can have as many pages as you like, change
them as often as you like at no extra cost.
site-build-it
comes with a whole lot of other features like a newsletter, a domain
name, an unlimited amount of email addresses to your domain name, an
automatic link exchange program, a keyword research tool, a page
analyse tool and sensible statistics. |
- Good Content:
Content is one of the most important items you need for your website.
Once visitors arrive, you need to keep them there. Adding keyword-rich
text that makes sense and serves the concept of the web page improves
your ranking and keeps your visitors interested. The more text, the
better for Search Engine spiders when they index a website.
Use keywords that define your locality and
and ones that define your products or services. Then only start with
the ones that relate to you locality or services.
- Good Navigation:
There is nothing worse than arriving at a website and having
difficulty understanding where to go for the information you are
seeking. Have easy to use, clearly marked navigation so your visitors
click through instead of click-away in frustration. Search Engine
spiders (robots) index text and links; having good navigation is
important to the indexing of your web pages. In short keep it simple
to use.
- Title / META tags:
Individualized Title and META tags for each of your important web
pages gives you the best chance for optimum success in ranking. Title
tags are necessary for Search Engine ranking, in particular with
Google's Search Engine. META tags have decreased in importance, but
are worth using for clarity and search results. The META description
is still used by some Search Engines as the default text indexed by
Search Engine spiders for the search results. The keyword tag is the
least important but is still used by some engines. My theory is, you
never know when the rules of the Search Engines will change, or a new
engine will want them, so take the time to include these tags in all
your web pages.
- Link Popularity:
Links from other popular websites back to your website are one way of
increasing your site's popularity. Finding websites with similar
content (but not your competitors) and high link popularity, then
trading links to be posted on each site, is one way of increasing your
site popularity. Good content is vitally important because visitors
who stay longer while visiting a website help measure the popularity
of the site in the Search Engines.
but then build another page. You will find that the
more pages you have the more visitors you get. Its that simple
- Researching Keywords
Before any copywriting or search engine optimization tasks can
begin, it's necessary to conduct thorough keyword research to identify
the strategic keyword phrases that lead to better positioning and
visitor conversions.
- Your keyword phrases are used both in visible Web
copy (headers and body text) and non-visible HTML code (title tag,
meta description tag). It is the selection of the right keyword
phrases, coupled with skillful copywriting in using these terms, that
makes your site relevant for both search engines and visitors, so
choose your words carefully.
- Brainstorm to create a list of keywords
describing your offerings. Identify search terms that potential
customers might use in a search query to find you. Get feedback
from multiple sources (customers, suppliers, brand managers, sales
people, etc.)
- Enter these keywords into a key
More resources about building an internet marketing
strategy for tourism services using the internet
If you have any questions about any of this then drop
me a mail or give me a ring 036/3523143 and I will see if I can help
you. I am not an internet expert or an internet provider rather a tiny
guest house owner in the foothills of the Drakensberg. All I can give you
is a wealth of information on how to go about promoting your tourism
service by building a website yourself affordably.
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