East London's strategic location as hub city to the Sunshine Coast & Wild Coast Routes and the Amatola region, affords easy access to a diversity of unique landscapes, pristine beaches and natural treasures, including a wealth of flora and fauna supported by the five major biomes.

East London's exceptional sports facilities and good weather make East London an inviting sporting destination throughout the year. East London Golf Club is one of South Africa's finest 18-hole courses and was the chosen venue for the Mercedes Benz SA Open Golf Tournament in January 2001.

Various East London sporting clubs offer bowls, tennis, athletics, road running, cycling, horse riding, fishing, scuba diving and extend a warm welcome to visitors. Delectable seafood and breathtaking views are prominent features of East London restaurant dining. Beachfront establishments offer al fresco dining and expansive vistas.

Comedy, drama and music are enjoyed at the Guild Theatre, home of the performing arts, or at the Arts Theatre and Emzini Traditional Food Restaurant and Jazz Cafe in Berlin.

Guided hikes and walks in the region include a 1 day hike taking in no fewer than 80 San rock art sites on nearby farms, whilst two five day hikes along the coast are very popular. Khaya La Bantu cultural village is 30km from East London; here you get acquainted with Xhosa music, dancing, traditional fare and the potent local brew, Mqomboti. A visit to Queens Park Zoo and Gardens, East London's Museum and Aquarium are well worthwhile, while game viewing, animal touch farms, beach activities and a variety of family outings add to the total East London holiday experience.

East London hosts many major annual events and a plethora of enjoyable festivals, some of which include: The Harbour Festival – main attraction being the Formula One Powerboat Racing; East London Agricultural Show – now in its 55th year; The Gonubie Arts Festival – spectacular venue overlooking Gonubie Bay; The December Beachfront Festival – with a dazzling fireworks display.

Accommodation in East London

• Amakhulu Central Reservations
  Merl offers a very friendly and professional service to book accommodation in South Africa. She specializes in the Eastern Cape, Port Elizabeth and East London.
  
• Accommodation in East London
  This is by far the best website I have seen to book accommodation online in South Africa. 
  
• Kidd's Beach Hotel
  
  
• Blue Lagoon Hotel
  
  
• Stratfords Guesthouse
  
  
• Dolphin View lodge
  
• Lagoon Valley Holiday Resort
  Self Catering holiday Resort near East London
  
  

Available Tourism Bureaus for East London:

• Tourism Buffallo City

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